How to Save a Shark

August 9, 2010: You’ve experienced Shark Week, now learn the compelling conservation story behind these incredible animals and why it matters with Shark Advocates International president, Sonja Fordham. Where’s the oil? The Ocean Doctor’s Spin Alarm is triggered by the Administration’s misleading sound bytes. How OtterBox saved The Ocean Doctor’s Gulf sampling program on Tools of the Trade.

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This week's guest is Shark Advocates International president, Sonja Fordham

Shark Advocates International is a new, nonprofit initiative dedicated to conserving some of the ocean’s most vulnerable, valuable, and neglected animals – the sharks.

With the benefit of nearly two decades of achievement on the front lines of shark fishing and trade debates, SAI will provide leadership in advancing science-based national and international shark conservation policies, and serve as a reliable source for related information.

SAI will use every available resource to be nimble and effective in the toughest policy arenas, defending existing safeguards and promoting the next most significant and urgently needed advances in shark conservation.

SAI puts a premium on accuracy and perseverance, and welcomes opportunities to collaborate with other interest groups, scientists, and governments.

Featured this week on "Tools of the Trade": The OtterBox Defender for iPhone 3G-S